Azione Unlimited Adds New Director as Association Reinforces Growth  

Chester Springs, PA – (May 21, 2019) – Focused on developing new business and education opportunities for members, Azione Unlimited welcomes Patrick McCarthy as Director of Business Development & Dealer Services. McCarthy will be responsible for reinforcing the buying group’s authority within the architect community, managing day-to-day dealer initiatives, producing compelling press materials, and generating more strategic opportunities that benefit the buying group members and vendors.

“Azione Unlimited is a perfect fit for me,” McCarthy says. “I’ve always been passionate about technology and quickly found a home within the tight-knit community Azione has built over the past seven years. My entire career has been about supporting this community and bringing new opportunities to grow through my storytelling. Working for Azione means that I can work directly with members and utilize resources to empower dealers directly as the group continues to shift the industry dynamic.”

With an accomplished background in journalism and communications, McCarthy brings an unmatched level of experience that will help better serve the growing needs of Azione Unlimited. His time spent as the Senior Editor with CT. Lab Global Media provided a foundation for success within the custom integration industry, helping recognize ways dealers can grow their business with innovative business strategies and relationships. More recently, his time spent as the Director of Communications at allowed him to work directly with vendors to deliver robust marketing initiatives for one of the most cutting-edge companies in the industry.

McCarthy’s new position with the organization will help develop new strategic opportunities as the group continues to collaborate with world-renowned architects, guiding the organization in adopting new initiatives. His responsibilities will be crucial in cultivating new education opportunities and business strategies as Azione Unlimited continues to be a leader in creating connections between custom integrators and the design community. He will also interface with dealers on a day-to-day basis, developing and implementing new ongoing communication plans to bring value to the Azione members and vendors.

“I’ve always thought that surrounding yourself with smart people is the best course of action which is why I’m absolutely thrilled to add more of that to the Azione family,” said Azione Unlimited President Richard Glikes. “Patrick comes with a wealth comprehensive industry experience and is already well-liked among our community. We are delighted to add him to the team, and we anticipate more success from him to the benefit of all Azione dealers and members and vendors.”

About Azione Unlimited
Azione Unlimited, the education and buying group for integrators, is a consortium of like-minded custom installers, home technology professionals, and vendors. The organization helps its members achieve greater levels of prosperity, technical acumen, and sophistication in running their businesses and serving customers. Founded by industry veteran Richard Glikes and headquartered in Chester Springs, PA, the organization hosts two high-energy, information-packed conferences per year, Azione provides its members with a host of benefits, from product discounts to educational middle management meetings and marketing tools.

Learn more at Follow @AzioneUnlimited on Instagram, Facebook and Twitter.

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