Azione Unlimited Launches Azione Collective: A Women’s Circle Empowering Connection, Mentorship, and Growth
Chester Springs, PA – October 14, 2025
Azione Unlimited, The Smart Home Association™, proudly announces the launch of Azione Collective — a women’s circle dedicated to fostering connection, mentorship, and empowerment within the Azione community.
Led by Nicole Riddle, Director of Membership at Azione Unlimited, this initiative marks a significant milestone in strengthening relationships and advancing women’s leadership across the custom integration industry.
The mission of Azione Collective is to create an empowering space where both dealer and vendor members come together to collaborate, innovate, mentor and inspire one another. The group aims to push one another to achieve both personal and professional goals through shared experiences, open dialogue, and collective support within the Azione community.
“Azione Collective is about creating a space where every woman feels seen, supported, and valued,” said Riddle. “This circle is more than a meeting point; it’s a network of encouragement, growth, and empowerment. We want women to know they have a place to share their journeys, celebrate successes, and navigate challenges together. My hope is that the Azione Collective becomes a source of both strength and friendship within our industry.”
The Azione Collective officially launched last week with its first virtual meeting, introducing the founding members and outlining the group’s goals for mentorship, leadership, and professional collaboration.
The Collective will be formally unveiled at the upcoming Azione Unlimited Fall Conference, where members will gather in person for the first time to celebrate the initiative and further develop programming for the year ahead.
Representing a diverse mix of both dealer and vendor members, the founding members of Azione Collective bring expertise, passion, and leadership from across the custom integration industry. Founding Members of the Azione Collective:
- Pamela Cortes, Vice President, Echo Workshop
- Stacy Hicks, COO, Livewire
- Lina Tejada, COO, Digital Home Systems
- Kim Wicklund, President, Premiere Audio/Video Integration
- Jessica Zell, President, Boston Automations
- Caitlin Stewart, Director of Sales, Leon Speakers
- Maren Gehling, Director of Sales, Hunter Douglas
- Katherine Spiller, Managing Director, Steinway Lyngdorf US
- Jillian Jussif, Business Development Manager, Future Automation
- Angela Larson, SVP Professional Solutions, Savant
- Nicole Riddle, Director of Member Services, Azione Unlimited
- Caryn Daugherty, VP of Operations, Azione Unlimited
“There’s something powerful about women coming together with the intent to lift one another,” added Riddle. “We all face unique challenges in this industry, and by sharing those experiences and championing one another, we not only grow individually but elevate the entire community.”
Azione Collective will gather through monthly virtual meetups, in-person networking at national conferences, and a structured mentorship program launching in 2026. Additional initiatives will focus on fostering leadership, professional development, and overall wellness throughout the Azione community.
The formation of Azione Collective underscores the organization’s belief that unity and shared learning are key to building a stronger, more connected network of professionals.
About Azione Unlimited
Azione Unlimited is the only integrator buying and education group to serve custom installers and technology professionals in both the U.S. and Canada. The organization brings together high-end dealers and top-tier vendor partners to share resources, knowledge, and innovative strategies to elevate the entire custom integration industry.
