Planar Joins Forces with Azione

PORTLAND, Ore., August 31, 2021 – Planar, a global leader in visualization technology, today announced a partnership with Azione Unlimited, The Smart Home Association™ for custom integrators and manufacturers in the United States and Canada. As a new vendor, Planar will provide unmatched products and installation services that are designed to help enrich luxury environments and transform viewing experiences for Azione’s buying group of custom installers and technology professionals.

Through the partnership, Azione members will have access to the new and industry-leading Planar Lifestyle Displays. The family includes Planar® Luxe MicroLED and Planar® Luxe large-scale LED displays, which are designed to support large indoor spaces and feature the highest resolutions for outstanding video performance while seamlessly integrating with architectural elements and complementing décor.

The partnership combines Planar’s pioneering display solutions, superior service and leadership in delivering unsurpassed visual experiences with Azione’s premier group of vendor and dealer members, who specialize in custom integration and are united by Azione’s ambition to achieve greater levels of prosperity, technical acumen and sophistication.

“Planar is delighted to be teaming up with Azione,” said Executive Vice President Adam Schmidt. “Azione includes many of the finest, most reputable integrators in North America, making Azione the perfect partner to help us extend reach of our cutting-edge Planar Lifestyle Displays. This is an exciting step in our journey to enrich more luxury spaces with fine pitch LED technology and we’re honored to share these one-of-a-kind offerings with their impressive roster of dealer members.”

Planar Lifestyle Displays are offered with Planar Elite Technical Services, Installation and Commissioning, which includes highly skilled installation and fine-tuning of displays to ensure imagery looks its best in each unique environment.

“Having respected Planar as a global leader and innovator commercially for decades, we’re extremely pleased that Azione Unlimited has been chosen as a premier buying partner for Planar in the luxury lifestyle space,” said Richard Glikes, President of Azione Unlimited. “Planar’s outstanding video walls and displays provide integrators with new solutions for clients’ media rooms, offices, entertainment and beyond. Azione members will have access to Planar’s suite of engineering and labor solutions, enabling the dealer to generate more profit without tying up resources.”

Planar’s best-in-class products and installation services for luxury environments are now available to Azione members. To learn more about Planar Lifestyle Displays to enrich luxury spaces, visit

About Planar
Planar is a global leader in visualization technology, delivering best-in-class image performance for the world’s most demanding environments. From broadcasters and government agencies to corporations, sporting venues and educational facilities, the world’s leading organizations use Planar’s broad selection of display solutions in applications ranging from digital signage and simulation to large scale events and large-scale visualization. Planar is the global market leader for LED video displays, narrow pixel pitch LED and the indoor LED video wall market (Futuresource 2021). Founded in 1983, Planar is headquartered in Oregon, USA with offices and manufacturing facilities in Oregon, Europe and Asia. For more information, visit

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