LG Electronics has focused on developing four core design capabilities in its bid to become purveyors of great design: Concept, Style, Interface, and Finish.
At LG, we have been delving deeply into design and research that takes full advantage of our technologically advanced era. That’s why the work of the design team is geared toward the company’s vision of becoming a “Digital Life Creator.” From a practical perspective, technology is becoming an increasingly important part of our modern lives. A growing number of products come equipped with “intelligent” microchips and networking options.
This means that staffers are always one step ahead of the market and are already working on products for the future. And, apart from its focus on products and technological opportunities, the center also attempts to understand customer and market trends.
LG Electronics has also been pursuing a premium-market strategy in order to participate in the lucrative call for high-end household appliances, mobile phones, and other multimedia products. This is a great opportunity for the company to position itself as an innovative technology firm with a flair for design, and thereby further increasing its market position.